Board Members

Yvonne Tindemans is a Senior External Advisor at Vesper Commercial Excellence and a Global Marketing and Digital Director with over 20 years of experience in international, multi-market organizations. She brings extensive expertise across B2B, B2C, and B2B2C environments, with a strong focus on strategic marketing, digital transformation, retail media, marcom, and commercial growth. 

Throughout her career, including roles at Adhese and TCC Global, Yvonne has led global marketing strategies and built high-performing teams, connecting strategy with execution across complex commercial environments. Her expertise spans omnichannel strategic marketing, customer-centric value propositions, and data-driven decision making. 

Known for her ability to translate complex strategic challenges into clear and actionable initiatives, Yvonne helps organizations strengthen their marketing capabilities and achieve sustainable commercial growth. She is passionate about developing people and teams, fostering collaboration, and driving meaningful impact through knowledge,  technology, and inclusive leadership. 

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Credential ID: VCE/CAB025

Ramon Kok (MSc, CS) is a seasoned business leader with over 30 years of experience in diverse international B2B environments, encompassing both stock-listed corporations and family-owned enterprises. As former Managing Director of Manutan Group’s largest division and member of the Group Management Board, he led a 750M+ business with over 1,000 employees across Europe. With a proven track record in business strategy, commercial leadership, and large-scale transformation — including strategic planning, commercial execution, and leading cross-functional teams across Sales, Marketing, and Digital Commerce — Ramon's mission is to embed data orientation and drive sustainable growth, digital innovation, and transformation within the B2B distribution industry.

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Credential ID: VCE/CAB023

With over 20 years of experience, Arne has developed strong expertise not only in revenue marketing, revenue operations and sales but also as a seasoned CEO. His strategic acumen is particularly evident in his work with innovative digital business models, including data-as-a-service, advertising and ad tech. Known for his ability to identify and develop new business opportunities, Arne excels in integrating innovation and best practices to build high-performance teams. Arne’s notable achievements include serving on the board of Outbrain during its IPO on NASDAQ, securing funding for Applike within Bertelsmann and ensuring that its internal founders obtained a meaningful equity stake, underscoring his deep knowledge of public markets and corporate governance. His experience with Statista, which spans offices from Tokyo to New York, provides him with unique insights into navigating diverse markets and thinking beyond conventional paradigms.​

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Credential ID: VCE/CAB021

With over 25 years of experience across the creative and technology sectors, Anneke has established herself as a visionary leader known for her strategic foresight and ability to drive transformative growth. Her work across a diverse spectrum of companies—ranging from SMEs to large multinationals, both public and private—showcases her adaptability and expertise. Known for her deep understanding of global market trends and her innovative approach to business transformation, Anneke is also deeply committed to fostering inclusive, high-performing teams. Today, she leverages her extensive experience as a business consultant and board advisor, guiding companies through strategic growth initiatives and scale-up phases.​

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VCE/CAB017

Frederik is a dynamic leader with a strong entrepreneurial spirit, known for fostering innovation through creativity, focus, and strategic thinking. As a people manager, he strikes a balance between being a supportive sparring partner and providing the independence needed for individual excellence. With extensive experience in pharmaceutical marketing and sales, Frederik has a track record of driving growth in competitive markets. He also excels in pharmaceutical start-up innovation, bringing cutting-edge solutions to life. As a board member, he has played a key role in shaping strategic decisions and guiding growth in the highly regulated industry.

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VCE/CAB016

Martijn is an accomplished marketing and business development manager with over 20 years of experience in boosting growth and leading international teams across various business landscapes, including start-ups, family-owned firms, and well-established corporations. Renowned for his expertise in digital marketing, Maartijn is adept at crafting and executing impactful strategies, managing complex projects, and fostering valuable relationships with partners and media. He’s recognized for his proactive leadership and strategic foresight, continually creating new business opportunities and reaching key milestones. ​

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VCE/CAB015

Adriaan is a global business leader known for his strategic thinking, business model innovation, and expertise in IP management and B2B brand development. With a proven track record in both operational and supervisory roles he has experience leading diverse teams in both public and private entities across Europe, South East Asia, and North America. Adriaan excels in quickly identifying core business issues, developing clear strategic visions, and uniting teams to achieve common goals. His strengths lie in big-picture thinking, strategic decision-making, and delivering impactful results in complex environments. ​

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VCE/CAB014

Bert’s global marketing leadership across Asia and Europe includes key roles at Philips and FrieslandCampina. His extensive experience spans B2C and B2B marketing, consulting, and entrepreneurship, showcasing his strengths in strategic planning, marketing innovation, and change management.​ As the founder of Inspayur Marketing Solutions, he delivers customer engagement strategies to multinational clients. Bert's approach combines strategic foresight, marketing expertise, and digital innovation to enhance customer engagement, build brand advocacy, and increase customer lifetime value. He has a proven track record of driving business growth, amplifying marketing impact, and leading teams through challenging market conditions.

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VCE/CAB013

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Armin is a seasoned executive with over 30 years of leadership experience in international family-owned businesses, particularly in the construction, automotive, and mechanical engineering sectors. He has a strong background in general management, marketing, sales, and business development. Armin is adept at developing and implementing corporate strategies and has a notable record of guiding companies through significant transformations and growth phases. His approach is grounded in the philosophy of "first understand, then be understood," emphasizing the importance of mutual comprehension in achieving successful outcomes.​

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VCE/CAB012

With extensive international experience in consumer and industrial markets, Tony specializes in designing and implementing B2C, B2B, and franchise distribution models for both private and publicly traded organizations. Known for his customer-centric approach and results orientation, Tony has a proven track record of scaling businesses, building high-performing teams, and leading successful business transformations. As a coach, Tony is centered on providing insightful guidance, maintaining accountability, and offering dedicated support to help individuals and businesses achieve their full potential.​

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VCE/CAB011

Marco has extensive experience in the financial services industry, focusing on information, data, insights, and analytics management and sales. His strong understanding of financial markets and new technologies helps him drive client success and deliver effective business solutions. Marco's background in sales leadership spans multicultural contexts in both private and publicly traded companies, which has shaped his approach to fostering a culture of continuous growth and high performance. His global experience and dedication to continuous improvement have been key in helping organizations meet their goals and stay competitive in a changing market.​

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VCE/CAB010

Guillaume has extensive experience in operational sales, marketing, and financial strategy in international environments. He has held key positions at four prominent companies, excelling in B2B and B2C commercial strategies across various industry segments and client sizes. His expertise includes multichannel customer approaches, diverse business models, and significant digital investments. Guillaume is adept at developing innovative, value-added customer solutions with an emphasis on innovation and services. His proven track record highlights his versatility and commitment to excellence.​

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VCE/CAB009

Known for her "get it done" attitude, Ingrid is a passionate marketing and sales professional with over ​30 years of C-level leadership experience, a broad range of general management experience, and a well-proven track record in strategic planning and implementation. Her extensive international experience spans both corporate and medium-sized organizations, in both private and publicly traded sectors. Ingrid’s drive to deliver results enables her to move seamlessly from strategic to executional, and from analytical to creative tasks.​

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VCE/CAB008

Wout is a seasoned leader known for his commitment to sustainable business practices alongside driving profitability. With a strong reputation for integrity and reliability, Wout excels in enhancing business performance, particularly in sales and marketing. His strategic vision and meticulous execution consistently drive growth and profitability, in both SME and international companies, spanning private and publicly traded sectors.

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VCE/CAB007

Anastasia Fedchenko is a Senior External Advisor at Vesper Commercial Excellence. She brings over 10 years of international cross-industry experience in B2B sales and marketing. Anastasia has deep expertise in building profitably growing businesses through customer-centric value propositions and development and implementation of high-return and multi-channel strategies.

Throughout her career, Anastasia has provided bespoke commercial advice to organizations across various industries, driving their commercial growth. Her approach combines broad strategic insight with exceptional relationship-building skills, fostering operational excellence in sales and marketing. She excels in building and structuring commercial organizations, driving change, and enhancing efficiency.

In her role as an external advisor, Anastasia is committed to delivering outstanding results, commercial excellence, and innovation.

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VCE/CAB006

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Jorge Olivares is a Senior External Advisor at Vesper Commercial Excellence, bringing over 20 years of diverse experience in financial services, consulting, and logistics. As a certified pricing professional, he leads teams in developing competitive pricing strategies that effectively align with omnichannel market initiatives.

Renowned for his innovative mindset, Jorge is dedicated to maximizing results and driving sustainable success. His extensive international experience, coupled with his strategic and practical thinking, empowers him to consistently exceed expectations and deliver exceptional value to Vesper Commercial Excellence.

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VCE/CAB005

Roel Clermonts is a Senior External Advisor at Vesper Commercial Excellence. An experienced commercial specialist working for over 15 years in international B2B organizations. Roel stands out as a business development strategist and expert in customer experience and distribution strategy.

His strong sales acumen, coupled with entrepreneurial drive, enables him to forge strong business partnerships across various industries. Roel is adept at navigating diverse cultural landscapes and enhancing sales performance to exceed targets.

With his strategic insight and customer-centric approach, Roel is a driving force behind the commercial solutions offered by Vesper Commercial Excellence.

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VCE/CAB004

Raymond Smeets is a Senior External Advisor at Vesper Commercial Excellence. He brings a wealth of experience as business and sales leader in the international B2B arena to our team and clients.

His strength in making and executing data-driven decisions within strategic frameworks has been a cornerstone of his success. Raymond’s proven track record in identifying and leveraging key business and growth drivers sets him apart in the field of commercial excellence.

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VCE/CAB003

Koert Adriaans is a Senior External Advisor at Vesper Commercial Excellence. With a rich background spanning interim and project management, he is a seasoned professional adept at navigating complex business landscapes. Beyond his proficiency in management, Koert's expertise extends to process innovation, aimed at enhancing efficiency within organizations.

Koert’s proficiency shines in business plan development, where his strategic insights and entrepreneurial spirit converge to create robust roadmaps for success. His keen financial acumen ensures that these plans are not only visionary but also grounded in practicality, fostering sustainable growth and profitability.

Driven by a persistent pursuit of excellence, Koert excels in identifying and capitalizing on emerging opportunities and driving business growth, making him an invaluable member of our team.

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VCE/CAB002

Gerben Willemsen is a Partner at Vesper Commercial Excellence. With a successful career spanning over 20 years, Gerben has deep expertise in executive leadership, specializing in general and commercial management within both private equity and family-owned enterprises.

His extensive experience in steering international organizations towards growth and successful commercial transformation is a testament to his strategic acumen and ability to deliver next-level results.

Gerben is an enterprise leader known for his highly effective interpersonal skills. His strong commercial drive and entrepreneurial mindset are the forces behind his proven track record. Decisive and results-oriented, Gerben’s leadership style is complemented by a pragmatic and positive approach that not only inspires teams but also delivers tangible outcomes.

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VCE/CAB001