About us

Gerben Willemsen is a Partner at Vesper Commercial Excellence. With a successful career spanning over 20 years, Gerben has deep expertise in executive leadership, specializing in general and commercial management within both private equity and family-owned enterprises.

His extensive experience in steering international organizations towards growth and successful commercial transformation is a testament to his strategic acumen and ability to deliver next-level results.

Gerben is an enterprise leader known for his highly effective interpersonal skills. His strong commercial drive and entrepreneurial mindset are the forces behind his proven track record. Decisive and results-oriented, Gerben’s leadership style is complemented by a pragmatic and positive approach that not only inspires teams but also delivers tangible outcomes.

Raymond Smeets is a Senior External Advisor at Vesper Commercial Excellence. He brings a wealth of experience as business and sales leader in the international B2B arena to our team and clients.

His strength in making and executing data-driven decisions within strategic frameworks has been a cornerstone of his success. Raymond’s proven track record in identifying and leveraging key business and growth drivers sets him apart in the field of commercial excellence.

Anastasia Fedchenko is a Senior External Advisor at Vesper Commercial Excellence. She brings over 10 years of international cross-industry experience in B2B sales and marketing. Anastasia has deep expertise in building profitably growing businesses through customer-centric value propositions and development and implementation of high-return and multi-channel strategies.

Throughout her career, Anastasia has provided bespoke commercial advice to organizations across various industries, driving their commercial growth. Her approach combines broad strategic insight with exceptional relationship-building skills, fostering operational excellence in sales and marketing. She excels in building and structuring commercial organizations, driving change, and enhancing efficiency.

In her role as an external advisor, Anastasia is committed to delivering outstanding results, commercial excellence, and innovation.

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Koert Adriaans is a Senior External Advisor at Vesper Commercial Excellence. With a rich background spanning interim and project management, he is a seasoned professional adept at navigating complex business landscapes. Beyond his proficiency in management, Koert's expertise extends to process innovation, aimed at enhancing efficiency within organizations.

Koert’s proficiency shines in business plan development, where his strategic insights and entrepreneurial spirit converge to create robust roadmaps for success. His keen financial acumen ensures that these plans are not only visionary but also grounded in practicality, fostering sustainable growth and profitability.

Driven by a persistent pursuit of excellence, Koert excels in identifying and capitalizing on emerging opportunities and driving business growth, making him an invaluable member of our team.

Jorge Olivares is a Senior External Advisor at Vesper Commercial Excellence, bringing over 20 years of diverse experience in financial services, consulting, and logistics. As a certified pricing professional, he leads teams in developing competitive pricing strategies that effectively align with omnichannel market initiatives.

Renowned for his innovative mindset, Jorge is dedicated to maximizing results and driving sustainable success. His extensive international experience, coupled with his strategic and practical thinking, empowers him to consistently exceed expectations and deliver exceptional value to Vesper Commercial Excellence.

Roel Clermonts is a Senior External Advisor at Vesper Commercial Excellence. An experienced commercial specialist working for over 15 years in international B2B organizations. Roel stands out as a business development strategist and expert in customer experience and distribution strategy.

His strong sales acumen, coupled with entrepreneurial drive, enables him to forge strong business partnerships across various industries. Roel is adept at navigating diverse cultural landscapes and enhancing sales performance to exceed targets.

With his strategic insight and customer-centric approach, Roel is a driving force behind the commercial solutions offered by Vesper Commercial Excellence.

Marie Hovakimyan is a Consultant at Vesper Commercial Excellence, whose repertoire includes research and analytical capabilities in international B2B environments. Marie’s robust financial acumen, paired with her adeptness in CRM, positions her as a formidable force in devising strategies that drive performance management and commercial success.

Beyond her technical expertise, Marie is recognized for her intellectual prowess, strong work ethic and friendly nature. This makes her the perfect partner for our clients as she embodies the very essence of excellence that Vesper Commercial Excellence stands for.

Cyril Vojacek is a consultant at Vesper Commercial Excellence. Cyril is known for his strong social and communication skills, and analytical acumen. With a good understanding of sales dynamics, Cyril supports clients in crafting strategies that drive commercial success in international B2B environments.

In addition to his technical prowess, Cyril's warm and approachable nature fosters strong client relationships, representing the collaborative spirit at the core of Vesper Commercial Excellence.